SimpliField raises 450K$ with KIMA Venture to reconnect enterprises with their distribution network

After launching their mobile solution in November, and signing their first customers, SimpliField has raised a 450 K$ seed round led by KIMA Venture and BA such as Jacques-Antoine Granjon, Oleg Tscheltzoff, Angélique Berge and Ilan Abehassera

3/6/14 8:57 AM CET

Paris – March 6th, 2014. SimpliField, mobile field reporting & analytics solution, has raised 450 000$ in a seed round of funding, led by KIMA Venture (Xavier Niel and JérémieBerrebi)  with participation from Business Angels such as Jacques-Antoine Granjon (Vente-privé, Oleg Tscheltzoff (Fotolia), Angélique Berge (ILIAD), Jean David Benichou (ViaGroup) and IlanAbehassera (Producteev - Jive).

This first round will be used to speed up development of its real time field data collection and analytics platform as well as to help the company to answer the increasing demand.

The first mobile platform that finally streamline field reporting and analysis

SimpliField enable firms to mobilize their field teams (merchandisers, sales reps, store managers…) with a fast and easy to use app. Data gathering, reporting analytics and field knowledge sharing are done in real time, giving a boost of productivity to field teams, each individual wining 30 minutes per day on average.

With SimpliField dashboard, sales and marketing team can now have a direct in-depth analysis of every field reports and take faster decision for better execution and sales.

Founded in 2013 by Benjamin Zenou (CEO), Georges Plancke (CTO) and Jonathan Attal (COO), with IlanAbehassera as Advisor, SimpliField quickly convinced its first customers (Telco company, Pharmacy Networks, Insurance…). They already heavily use SimpliField for a wide range of campaigns from sales animation visits, to merchandising audit or retail network quality inspection.

Samuel Tordjman, CMO and Co-founder at Leader Santé, a dynamic pharmacy network in France, about SimpliField : « We invest a lot in our store concept and in store customer experience. With SimpliField, we can now monitor our marketing operations execution and check our offer consistency  and customer experience throughout France. SimpliField give us an easy tool to improve customer satisfaction and maximize our ROI  whilst creating a direct link with our network members and our field team »


  • KIMA Ventures - Xavier Niel & Jérémie Berrebi
  • Jacques-Antoine Granjon (Vente-privé
  • Oleg Tscheltzoff (Fotolia)
  • Angélique Berge (ILIAD)
  • Jean-David Benichou (Viagroup)
  • Matthieu Fitoussi (Netmessage)
  • Ilan Abehassera (Producteev/Jive)
  • Paul Zenou (Completel)
  • Benjamin Grolimund (Bloomberg)
  • Yann Grolimund (Freyssinet)


If you are interested to know more about SimpliField, we’ll be pleased to talk with you anytime  .

About SimpliField

SimpliField mobile and analytics solution gives brands & retailers unprecedented visibility and insights into their retail execution performance.



Contact: Benjamin Zenou (CEO & Co-founder)

Phone number +33628377088

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