How Sweet It Is...MIST Harlem and Harvist Present Sweet Dreams

Special performance by African drumming Rwandan troupe Ingoma Nshya and sweet treats served by Blue Marble ice cream and Grace Hightower & Coffees of Rwanda

11/14/12 1:14 PM CET

New York, NY – On Wednesday, November 14 at 7pm, My Image Studios (MIST Harlem) will host an exclusive screening of scenes from Sweet Dreams, the newly released documentary film by siblings Lisa and Rob Fruchtman which tells the amazing story of Ingoma Nshya, Rwanda’s first Hutu and Tutsi female drumming troupe who founded Inzozi Nziza, the only locally-owned ice cream shop in Rwanda. Held in conjunction with Harvist, the new restaurant anchoring MIST—the new cultural arts space in Harlem where emerging and established artists will have a new home—this event is a celebration of the mosaic that is Harlem, which incorporates strong Latino and African influences from around the world.

“Sweet Dreams is a perfect example of how arts, international communities and cultures collide to not only spur economic growth in the places that need it most, but rebuild the hearts of the people who are also affected by conflict and devastation,” said Roland Laird, CEO of My Image Studios. “The documentary also demonstrates the importance of developing trade for Rwanda, instead of creating long-term dependence on outside aid for the country. We are delighted to be the host of this great event which will provide a memorable evening of great story-telling, delicious coffee and ice cream and one-of-a-kind live entertainment from Ignoma Nshya.”

The evening will kick off at 7pm with a special viewing of scenes from Sweet Dreams followed by a one-of-a-kind performance from Rwanda Drum troupe, Ingoma Nshya, and New York City-based female drumming group Akalande. Guests will also enjoy complimentary offerings of Grace Hightower & Coffees of Rwanda, a newly launched coffee that is sourced entirely from Rwanda, as well as Brooklyn-based and award-winning Blue Marble organic ice cream, who’s founders, Alexis Miesen and Jennie Dundas, played a major role in the creation of Inzozi Nziza by training, preparing and mentoring Rwandan women on how to run a business through their non-profit initiative, Blue Marble Dreams.

Special guests for the screening and dessert reception include Sweet Dreams producers/directors Lisa Fruchtman (Academy Award-winning film editor) and Rob Fruchtman (three time Emmy Award-winning film editor); drummers from the Rwanda Drum troupe, Ingoma NshyaShay Wafer, Executive Director, 651 Arts; Grace Hightower De Niro, Founder, Grace Hightower & Cofffee of Rwanda; and Roland Laird, CEO, MIST Harlem.

Presented by MIST and Harvist—Harlem’s new living room led by Chef Cassandra Quinlan-Ashford (Judson Grill, Tabla)—Wednesday’s program is the first of many extraordinary cultural offerings that will include film, live music, theatre, spoken word and comedy, as well as a food menu that is often reflective of MIST programming. Opening this fall, all proceeds will benefit the mission and programs of MIST.

Tickets are $13 and are available for purchase at For additional information about future MIST programming, please visit  or call 646.688.5886 .

About MIST Harlem:

MIST (for “My Image Studios”) Harlem, is a $21M, 20,000 sq. ft. cultural entertainment center opening for daily business in late-November. MIST features a 130-seat restaurant (Harvist) and three (3) performance spaces presenting the best in film, live music, spoken word, comedy and more—performed by top established and emerging black & Latino artists from around the world. MIST Harlem is completely minority-owned, and resides in the Kalahari: the 250-unit, award-winning, LEED Gold-certified condo. The Kalahari and MIST Harlem were financed by the Goldman Sachs Urban Investment Group.

About Blue Marble Ice Cream

Established in 2007, Brooklyn, NY-based Blue Marble Ice Cream is the only independently owned organic ice cream brand on the East coast. Their ice cream has been lauded as among the best in the NYC and the nation by The New York Times, Food and Wine Magazine, Time Out NY, and The Village Voice, and Yahoo Travel named them the top ice cream in the country.  Their super premium ice cream is made with grass-fed dairy from small family farms, and all ingredients are sourced as locally and conscientiously as possible.  Their non-profit arm, Blue Marble Dreams, has been recognized by The New Yorker, The New York Times, O Magazine, and The Today Show for its unique and valuable mission. Blue Marble Ice Cream is a certified Women Owned Business Enterprise. For more information log onto

About Grace Hightower & Coffees of Rwanda

Motivated and inspired by the Rwandan people’s courageous spirit to succeed, founder Grace Hightower De Niro created these coffees as a way to celebrate and support the coffee farmers of Rwanda. All Grace Hightower & Coffees of Rwanda are directly sourced and guided by transparency, fair trade, ethical practices and environmental stewardship. For more information log onto

About My Image Studios LLC

Located in the Kalahari Condominiums on 116th Street near Lenox Avenue, MIST Harlem will host a 130 seat restaurant and three intimate theaters that will present the best film, live music, spoken word, comedy and plays from Black and Latino culture throughout the world.



Contact: Taneshia Nash Laird (Co-Owner)

Phone number 917-409-6675

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