Aviator and Wayfarer-style designer sunglasses available on new Initium Eyewear UK online store

Aviator and Wayfarer sunglasses are two of the classic vintage styles with a modern twist that Initium Eyewear customers can wear to emulate the looks of their film and rock music idols.

2/23/12 11:30 AM CET

‘Aviator’ and ‘Wayfarer’ are two examples of brand-defining sunglasses styles that have set the designer shades template for decades. Both originally solely Ray-Ban labels, they are now bywords for a style of designer and fashion sunglasses, and while timeless, Initium Eyewear have now updated them for the modern world.

Developed for pilots in 1936 to protect their eyes while flying, Aviator sunglasses have become entrenched in pop culture since the 1960s, and are known for their appearances in movies such as 1986's fighter plane-themed Top Gun, which propelled sales of the iconic style.

In 2012, Initium Eyewear offers a modern take on the familiar style, with frames in yellow gold with brown gradient lenses; gunmetal with grey, green, or grey gradient lenses; polished silver with grey lenses or green/brown gradient lenses; dark pewter with olive gradient lenses; or matt black with grey lenses. Now you too can look as stylish as your big-screen idols.

Reportedly one of the best-loved designs of fashion sunglasses, Wayfarers are one of the enduring styles of fashion eyewear. The plastic-framed sunglasses hail from 1956, and back then their material made them a break from the metal-framed sunglasses of the past. Popular in the 1950s and 1960s, the 1980s saw them reach the height of their popularity, and they have been enjoying an stylish renaissance since the mid-2000s.

Initium’s 21st century update of the classic style sees black, brown or clear plastic frames with matching lenses. With marble or tortoiseshell frame effects, super stylish looks combine with glare-reducing hi-tech Polar EQ lens technology, protecting your eyes safely from the sun.

Exclusive sunglasses for the authors of modern culture, the Initium Eyewear range is a result of the fusion of music and fashion. Fashion-savvy wearers instantly become members of an international ‘opticcult’, and the Californian company says that its collections are ‘a balance of new ideas and reintroductions of classic silhouettes’.

Inspired by the worlds of rock music and fashion, Initium products live up to the rock star lifestyle, and whether wearers are on tour on on-stage, they have already attracted a dedicated celebrity following. Nick Cave, Robert Downey Jnr, Slash, Bruce Springsteen, Gwen Stefani, and Will.I.Am are just some of Initium's loyal band of customers.

Initium's three collections – Lifestyle, Metal, and Platinum – are as legendary as your favourite rock track, and Initium Eyewear is excited to be opening its doors to the UK designer and fashion sunglasses market. To celebrate, Initium will be rolling out a dedicated UK online store in early 2012. Check out www.initiumeyewear.co.uk for the latest cool styles and trends.

About Initium Eyewear UK

Initium Eyewear UK – www.initiumeyewear.co.uk – is the approved distributor for all Initium Rx frames and sunglasses in the UK.

Website http://www.initiumeyewear.co.uk

Contact: Craig McKenzie (Public Relations)

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