SWIMMIAMI joins forces with Runway Australia

ABFA presents Runway Australia by showcasing Australia’s élite Swim and Resort designer labels in Miami. The event will form part of the official SWIMMIAMI runway schedule.

7/11/15 2:39 AM CET

Runway Australia promotes, a collective of Australia’s most innovative labels that are pushing boundaries, and setting Swim and Resort trends. It recognises brands for their originality, local manufacturing status, and strong trends-translation ability. All of which make them stand out in Australian and International markets.

Runway Australia will launch on Sunday July 19th at 10 pm, at 1 Hotel South Beach, 2341 Collins Avenue, Miami Beach FL 33139, followed by an exclusive VIP post-show reception, hosted by SWIMMIAMI.

ABFA has handpicked two of Australia’s leading swimwear brands, Jewels & Grace and Allerton, for this year’s Runway Australia event.  Both brands bring a fresh, innovative, approach to swimwear design, and couple it with a proven ability to meet the production and supply-demands of global retailers. 

This is validated by the recent partnership with retail giant FOREVER 21, who selected both brands to form part of its carefully curated collection of branded designer swimwear, now available in its Las Vegas stores. 

Jewels & Grace is also partnered with one of the UK’s oldest department stores, House of Fraser (HoF). HoF stocks some of the most coveted designer brands from around the globe. 

Both brands were asked what they consider to be the key elements, in the creation of balanced collections, that are setting new trends for the season and that have global commercial appeal.

Juliet Bakos (Creative Director for Jewels & Grace) said “The key elements are innovative thinking, design and in-depth market research. Collections that are timeless, have proven appeal to an international market. This intertwined with classic details, pulled from all over the world, are what drive each and every Jewels & Grace collection.” 

Pirra Griffiths (Creative Director for Allerton) said, “It’s about finding a balance of Simple, Beautiful and Functional. A minimal and functional approach coupled with global trend research, means Allerton collections consistently translate commercially on a global level”



About ABFA

Amee Boers Fashion Agency (ABFA) is a Sydney based Fashion Brand Consultancy, specialising in Australian Swim, Resort and Lifestyle accessories.

Focusing on selling to the USA, Europe and United Kingdom, ABFA creates wholesale and brand awareness strategies that assist brands to become established in international markets.

ABFA has a fresh approach to wholesaling. By providing brands global visibility, through its Digital Showroom, buyers can place their orders 24/7, from any location.

ABFA combines Digital selling with face-to-face showings to buyers, at some of the world’s best Fashion and Tradeshow events.

Website http://www.ameeboers.com

Blog http://www.styleiconic.com

Contact: Amy Boers (HEAD OF PR & SALES)

Phone number +61 432 082 760

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