FOREVER 21 Acquires Australian Swim Brands

Australian Swim brands, Allerton and Jewels & Grace, have recently partnered with retail giant FOREVER 21. The two Australian brands will be available through Forever 21 stores from this month.

6/16/15 5:26 PM CET

Both brands will be available in FOREVER 21’s Las Vegas retail stores, the brands were chosen to form part of its carefully curated collection of branded designer swimwear.

This recent partnership with FOREVER 21 is validation, that there is strong demand for Australian swimwear. 

It comes as exciting news for both swim brands Allerton and Jewels & Grace, and it allows each brand to cement their names in the International markets. 

Allerton and Jewels & Grace will form part of the Australian Trends in Miami showcase at The Standard Spa, Miami Beach, during Miami Swim Week this year. Buyers and Media can view the collections from 16th July to 21st July.  The brands will be offering exclusive Northern Hemisphere collections for Resort 16.  

Allerton is the ultimate blend of sports luxe combining a smooth balance of fashion, function, and wearability, while Jewels & Grace keep it classic, with its renowned sleek lines and defined details.  Both brands make great additions to Forever 21’s branded division, offering the Forever 21 customer a fabulous choice of innovative designer swimwear. 

When the Creative Directors from each brand were asked how it felt to be stocking in America’s fifth largest retailer.

Pirra Griffiths (Creative Director for Allerton) said, “I’m thrilled to have this opportunity to share my passion for design on an international scale, especially with such a prestigious and exciting retailer”.

Juliet Bakos (Creative Director for Jewels & Grace) said “It’s great news for us to know that buyers are seeing our brand as something that is filling a gap in the market, and validation that Jewels & Grace is a very strong brand. This will be the brands second major international retailer, after our recent partnership with House of Fraser in the UK.”

To all Media that will be attending Miami Swim Week, we welcome an opportunity to meet with you in person, to show you the collections.

Please contact Amy Boers +61 432 082 760 or email us directly.  

About ABFA

Amee Boers Fashion Agency (ABFA) is a Sydney based Fashion Brand Consultancy, specialising in Australian Swim, Resort and Lifestyle accessories.

Focusing on selling to the USA, Europe and United Kingdom, ABFA creates wholesale and brand awareness strategies that assist brands to become established in international markets.

ABFA has a fresh approach to wholesaling. By providing brands global visibility, through its Digital Showroom, buyers can place their orders 24/7, from any location.

ABFA combines Digital selling with face-to-face showings to buyers, at some of the world’s best Fashion and Tradeshow events.



Contact: Amy Boers (HEAD OF PR & SALES)

Phone number +61 432 082 760

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