Spain NTO embraces innovation and technology to launch MICE Community in US Market
i-Meet.com and the Tourist Office of Spain (TOS) in Chicago announced a strategic partnership aimed at improving information, communication and connectivity to meeting planning professionals worldwide.
10 Apr 2012
Chicago branch forms alliance with i-Meet platform;Targets International Planners with Social Media Focus
Philadelphia, PA and Chicago, IL (USA); April 10, 2012. i-Meet.com, the professional and social network for meeting and event planners worldwide, and the Tourist Office of Spain (TOS) in Chicago announced a strategic partnership aimed at improving information, communication and connectivity to meeting planning professionals worldwide. TOS selected i-Meet’s global technology platform to create a collaborative community for its clients, prospects, partners and suppliers and has created a community called Spain Meetings & Events Community@i-Meet.
“As one of the most popular event destinations in the world, Spain is ready to engage meeting planners more proactively,” said Jorge Rubio Navarro, Director of TOS in Chicago. “As more and more planners collaborate online through social media, we want to be as responsive and helpful as possible to those thinking about holding their meetings or incentives in Spain. We want to reach the right people, and i-Meet’s global community of 70,0000 MICE professionals is the perfect place for this initiative.”
The partnership will feature a unique community for those interested in Spain, a place where meeting planners can find reliable and fresh information on the destination, its event venues and alternatives, and its supplier base. Planners can also access ratings, recommendations and a rich database of suppliers to help get to the right information quickly. Special offers and incentives will be a vital part of the collaboration.
“We want to show planners that Spain continues to be an attractive meeting and event destination, with worldwide appeal and a proven service structure for producing successful events,” said Rubio. “We have to think differently about how we get our message out to meeting planners. Spain has so many exciting possibilities for groups, and we’re very happy to be working with i-Meet to reach the right planners.”
Additionally, i-Meet will work with the TOS - Chicago on an outreach campaign to generate increasing awareness on the advantages of Spain as a future site for meetings, incentives and events.
“We’re thrilled and honored to be selected by the Tourist Office of Spain to support their social media marketing initiatives,” said John Pino, i-Meet Founder and CEO. “As global communities continue to evolve, the business aspect of connecting professionals provides so many advantages and opportunities. This is innovative, and we’re excited to be a part of it.”
About the Tourist Office of Spain - Chicago
The Tourist Office of Spain in Chicago is one of 33 worldwide offices of TURESPA ÑA, Spain´s government tourism promotion authority based in Madrid, and is the branch office in the USA responsible for marketing the business, incentive and meeting tourism product. To that end, the TOS Chicago acts as a liaison between suppliers and DMC´s in Spain and the buyer/planner in the USA. A full array of marketing activities are carried out throughout the year, including workshops, familiarization trips, participation in trade shows such as IMEX Las Vegas and EIBTM Baltimore, and networking events in cooperation with MICE industry associations and CVB’s in Spain.
Spain in the forefront of MICE tourismThe fourth most-visited country in the world in overall tourism figures, Spain received nearly 57 million overnight visitors last year. In MICE tourism, global rankings by the ICCA list Spain as 3rd destination ho sting the most international meetings, just behind the USA and Germany. MICE travel in Spain represents 11% of foreign tourist spending, with a direct impact on its convention cities of some $5,237,700. It also bears mentioning that the meeting-sector tourist spends an average of $432.32 per day, significantly more than the average spent by tourists in other niches.
Of the ICCA´s 2011 rankings for the top ten cities worldwide where international association meetings take place, two Spanish cities stand out: Barcelona, #2 --only after Vienna-- and Madrid, which has climbed to #6.
To visit the TOS’ community on i-Meet, visit http://i-meet.com/Pages/group/ptgroup.aspx?groupid=276