2011 Audio Branding Congress Selects Audio Branding Award Jury

HAMBURG/NEW YORK, May 31, 2011 -The Audio Branding Award will be presented to the most impressive case study presented at the 2011 Audio Branding Congress, taking place Nov. 17 at the Columbia University Faculty House.

The Audio Branding Academy is currently in the process of selecting the jury that will choose six case studies for consideration. The winning case study will be chosen by Congress attendees via popular vote. Several members of the jury have already been confirmed – with additional members to be named later – from diverse fields including media, art, advertising, marketing, and music.

With the motto “Stay Connected, Sound Global,” the Congress will gather the world's foremost experts and scholars in the fields of music, sound design, branding, marketing, and cognitive research for a compelling day of discussion, education, case study reviews, and trend forecasting.  A diverse range of speakers will present case studies exploring audio branding for mobile devices, applications, and emerging digital media.

The aim of the Audio Branding Award is to further establish and institutionalize audio branding as an essential component in branding said Academy co-founder Kai Bronner. “In the visual area, experts have long been listened to,” Bronner explained, referring to the importance of visual branding in the advertising and marketing worlds. “It is high time to show as much appreciation to the ears of customers and stakeholders as to their eyes.”

The Audio Branding Congress was founded in 2009 by the Audio Branding Academy in Hamburg, Germany. The Congress was originally structured to bring together audio branding professionals on an international level to discuss audio branding and its relevance and importance to brand communication. Due to its enthusiastic reception, the Congress will move this year to New York City, where it will be hosted by audio branding, sound design, and original music house Expansion Team.

The Audio Branding Academy is inviting audio branding, music, marketing, and advertising agencies with outstanding audio brands less than four years old to submit their own case studies for consideration. To submit a case study, please contact award(at)audio-branding-academy.org. The Audio Branding Academy will provide applicants with an application form and all necessary details in a timely manner.